As a small or medium business owner, you know that customer satisfaction is a key element in making sales and driving traffic to your store. Mini programs from OTT Pay can help. Here’s some information to get you started:
What are mini programs? Mini programs are small apps that operate within the larger WeChat Pay ecosystem or “super app.” Because they don’t need a download, consumers love using them, especially when they’re on the go. And because WeChat is one of the most popular social media apps in China, mini programs can help your get business noticed among the growing Chinese consumer market in Canada. OTT Pay’s mini program is a key part of our loyalty and coupon offerings.
Our mini program lets you offer the incentives that your customers are looking for. When you join the mini program, you’ll become part of our merchant alliance, and you’ll be able to upload coupons, discountsand other special promotions. OTT Pay is always inviting new merchants to join, and with more merchants, there’s even more incentive for customers to look for deals. When they do, they’ll see your coupons too!
Why do customers like mini programs? Customers using our mini program can easily collect coupons, save them in their e-wallet, and redeem them in your store, all without leaving the app. The platform regularly updates with new discounts and coupons, so customers check it often.
How can mini programs help my business? When your store offers coupons, discounts and digital gift cards, you’re taking an important step towards boosting customer loyalty. Loyal customers are your best customers. They make more store visits, and they spend more as well. In fact, one study showed that 40% of revenue at e-commerce sites in the United States came from repeat customers, even though this group only accounted for 8% of all customers.
Customer loyalty can also help drive new traffic to your business. Many customers look for reviews online, and loyal customers can be your best advocates. More positive mentions on social media means more new customers. And remember – every customer is a new customer before they become loyal!
OTT Pay is the only Chinese Digital Payments provider offering this mini program platform. Want to build your business with loyalty programs? Make a mini program a key part of your marketing campaign. Contact us today at customer.experience@ott.ca or by phone at 1-800-688-9838 to learn more.